After launching AI Overviews (AIOs) in May, Google has quietly reduced their visibility across most industries. Recent data shows a nearly two-thirds drop in how often AI Overviews appear in search results. This pullback follows widespread user criticism about misleading…
Staying updated on digital security trends is essential for marketers and business owners. Institutions like , a trusted Digital marketing institution in Calicut, ensure students learn not only marketing strategies but also platform security best practices. If you’re looking to…
SEO success doesn’t come from one-time optimisation. It requires consistent planning, structured execution, and regular learning. A clear SEO maintenance framework helps marketers stay focused on what truly matters—without overreacting to every algorithm update or trend. One essential daily SEO…
AI didn’t break content marketing. Poor strategy did. Today, many marketing leaders are stuck between two extremes: replacing writers with AI to cut costs or avoiding AI entirely out of fear. Both approaches repeat the same historic mistake—confusing tools with…
Meta’s $600 Billion AI Pledge: What it Means for Digital Marketing and Future Skills Meta’s commitment to invest a monumental $600 billion in US AI and infrastructure by 2028 is not just a corporate spending announcement—it’s a massive, multi-billion dollar…
WhatsApp, the world’s most popular messaging app, is set to roll out one of its most anticipated features: usernames. This fundamental shift will allow users to move away from using only their phone number as their primary identifier, a move…
If you’ve spent more than five minutes on Instagram, TikTok, or Facebook this year, chances are you’ve been tempted to buy something—maybe even without leaving the app. Welcome to social commerce in 2025, where your feed is now your favorite…
Search Engine Optimization (SEO) has come a long way from keyword stuffing, backlink chasing, and obsessing over rankings. In 2025, the SEO landscape has evolved into a multifaceted discipline that goes far beyond traditional tactics. Search engines are smarter, users…
In today’s fast-paced digital age, one technology is transforming every area it touches: artificial intelligence (AI). From predictive analytics to content production, AI has emerged not only as a useful tool but also as a creative and strategic force. While…
