Google has updated its “Get on Discover” guidelines alongside the February core update, clearly targeting clickbait, sensationalism, and poor page experience.
- Clickbait is now explicitly discouraged. Google split its title guidance, emphasising clear, accurate headlines and warning against tactics used to inflate engagement.
- Sensationalism is directly named. Content that manipulates emotions for clicks is less likely to appear in Discover.
- Page experience is now a recommendation. Fast, clean, and user-friendly pages matter more than ever.
These changes align with Google’s goal to surface original, expert-driven content while reducing low-quality, exaggerated posts in Discover feeds.
For platforms like https://dacademy.in/, a leading digital marketing institution in Calicut, this reinforces the importance of teaching ethical SEO, content quality, and user-first strategies. Any digital marketing academy in Calicut or a provider offering a digital marketing course in Calicut must now prioritise value-driven content over engagement tricks to succeed in Discover and organic search.
If you want Discover visibility, focus on honest headlines, real expertise, and great page experience, not shortcuts.