Social commerce has officially become a major trend in 2025, with more consumers purchasing directly through social media platforms like Instagram, TikTok, and Facebook. With the rise of in-app shopping features, brands are increasingly using these platforms to sell products directly to users without leaving the app.

According to recent studies, social commerce sales are expected to surpass $200 billion by the end of 2025. Experts say this shift is driven by the ease of discovering products through influencers, ads, and shoppable posts.

“Social media has evolved from a branding tool to a key sales channel,” says digital strategist Mark Fields. “Brands that leverage social commerce will tap into a more engaged, purchasing audience.”
As social commerce continues to grow, businesses are focusing on creating seamless shopping experiences and engaging content to drive sales within the social media ecosystem.