SEO has long been the cornerstone of digital marketing, and it continues to evolve. While keyword research and ranking on search engines like Google remain critical, SEO in 2025 is about more than just optimizing for text-based queries. As search engines become more intelligent and integrated with AI technologies, the rules of SEO are changing.

Voice Search and Conversational Queries

With the widespread use of voice assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search is rapidly becoming a dominant form of search.