FUNDAMENTALS OF MARKETING

• Introduction To Marketing Concepts
• Digital Marketing Scope and Importance
• Evolution of Marketing

DIGITAL MARKETING CHANNELS

• SEO

• SEM

• SMM

• Content Marketing

• Email Marketing

DIGITAL MARKETING STRATEGY

• Setting Smart Goals
• Understanding the Buyer’s Journey
• Creating Buyer Personas

COMPETITION ANALYSIS

• Analysing Competitors and their strategies
• SWOT Analysis
• Differentiating your brand in the market

WEBSITE FOUNDATION AND SEO

• Introduction to Websites
• Website architecture and
• design principles
• Domain And Hosting
• Introduction to C Panel
• Server Types
• SSL
• Word Press Intro
• Word Press Website Setup

KEY WORDS

• What are Keywords
• Types of Keywords
• Keyword Research

SEARCH ENGINE OPTIMIZATION

• Introduction to Search 
• Engines
• How to Search Engine
• Works
• Popular Search Engines
• Introduction To SEO
• Types of SEO
• ON page optimization
• OFF Page Optimization
• Technical SEO
• SEO Tools
• Google My Business Set
• Up

WEB ANALYTICS

• Introduction To Google Analytics
• How to do Site Analysis
• Key Metrics and Analysis Report

E-COMMERCE

• Introduction to e-commerce
• Impact of e-commerce Marketing

SOCIAL MEDIA MARKETING

• Introduction to Social Media Marketing

SOCIAL MEDIA STRATEGY

• Choosing The right platform
• Different Social Media Platforms
• Social Media Marketing Strategies
• Developing a content calendar

INSTAGRAM

• Instagram Marketing Introduction
• How to create a Business Account?
• Ads Setup
• Hashtags
• Poster Designing

YOUTUBE

• Creating a Channel on YouTube
• Uploading videos and optimization
• How to Increase Subscribers
• Understanding Copyrights and spam
• YouTube Analytics

FACEBOOK MARKETING

• Facebook Marketing Introduction
• Facebook Algorithm
• Facebook Profile Creation
• Facebook Page setup
• Facebook Ads
• Facebook Pixel
• Facebook Ad Reporting

OTHER SOCIAL MEDIA PLATFORMS

• Twitter
• Linkedln
• Snapchat
• Pinteres

PERFORMANCE MARKETING AND PPC ADS

• Search Engine Marketing
• Landing Page
• Google ads

INTRODUCTION TO PPC ADVERTISING

• Google Ads and Bing Ads Overview
• Display advertising vs. search advertising

TYPES OF ADS

• Search Ads
• Display Ads
• Video ads
• Product Shopping Ads
• App Promotion Ads

AD FORMATS

• Smart Campaigns
• Responsive Ads
• Call Only Ads

AD EXTENSIONS

• Location Extensions
• Affiliate Location Extensions
• Callout extensions
• Call Extensions
• SiteLink Extensions
• Price Extensions
• App Extensions
• Lead Form Extensions

CREATING EFFECTIVE PPC CAMPAIGNS

• Keyword research and selection
• Ad copywriting and A/B testing

PPC ANALYTICS AND OPTIMIZATION

• Monitoring and adjusting campaigns
• Budget management and ROI calculation

EMAIL CAMPAIGN MANAGEMENT

• Setting up and executing email campaigns
• Analysing email marketing metrics

WHATSAPP MARKETING

• Importants of Whatsapp Marketing
• Whatsapp Marketing Strategies

CONTENT MANAGEMENT

• Content Strategy Planning
• Types Of Contents
• User Generated Contents

DATA ANALYTICS IN DIGITAL MARKETING

• Understanding Data Analysis
• Interpretation Of Data for Decision Making

Al IN DIGITAL MARKETING

• Understanding the Impact of Al
• Chat GPT Content
• Integration of Artificial Intelligence.

FREELANCE AND AFFILIATE MARKETING

• Understanding the Benefits of Freelance
• Marketing
• Affiliate Marketing Strategies

INFLUENCER MARKETING AND USER-GENERATED CONTENT

• Leveraging influencers for brand promotion
• Encouraging user-generated content

DESIGN PRINCIPLES FOR MARKETING

• Basics of Creative Design
• Introduction to Visual Elements

INTERVIEW SKILLS AND RESUME BUILDING

• Elevate your professional journey with
  polished interview skills and a standout
  resume. Your gateway to career excellence
  begins here

INTERNSHIP

• 1 Month Practical Internship With Real World Projects
• Application of concepts learned during the
  course
• Mentor guidance and feedback.